Last updated: 9 November 2026
Who we are
Potent Pixel (“we”, “us”) is a trading name of Gimik (Pty) Ltd, a company registered in South Africa (registration number 2016/117028/07), based in Cape Town, South Africa. We run potentpxl.com.
Our Information Officer under South Africa’s Protection of Personal Information Act (POPIA) is Brad van Aswegen. For anything about your personal information, email thelab@potentpxl.com.
What we collect, and why
Enquiry form (“Let’s Talk”)
When you send an enquiry from our home page we collect your name, email address, business name and phone number (both optional), where you are based, the services you are interested in, and anything you write to us. We also note which page and button you used and, if you arrived from an advert, its campaign tags (UTM parameters). We use this to reply to you and follow up on your enquiry.
Your enquiry creates a contact in our CRM and an internal task, and may start a short series of follow-up emails about it. You can ask us to stop at any time by replying or emailing thelab@potentpxl.com.
Pricing calculator (Get a Quote)
You can build an estimate without giving us any personal details. Your answers and the estimate stay in your browser tab (session storage), which clears when you close the tab. Nothing is sent to our CRM until you choose one of the two buttons below.
- “Email me my estimate”: we collect your name, email address, business name (optional) and billing country, plus the services and answers you selected. We save a copy of the estimate, email it to you, and create a lead record so we can follow up about it.
- “Request a confirmed quote”: the same details, plus anything else you add (website, timeline, notes). We use them to prepare a written quote.
- Technical data: a one-way hash of your IP address, used only to limit repeated submissions (we do not store the IP address itself). If the page was reached from an advert, we also save its campaign tags (UTM parameters).
Booking a call (Book a call)
When you book a quote review or discovery call, we collect your name, email address, the time you choose, your time zone, anything you write in the message box, and your quote reference if you have one. If you include a quote reference, we link the booking to that estimate.
Marketing emails
The pricing calculator has a separate, unticked box for occasional marketing emails. We only send marketing emails if you tick it, and every one includes an unsubscribe link. Booking a call doesn’t sign you up for marketing.
Emails we send
- Your estimate (when you ask for it), with links to view it again and to book a review call. The private link works once and expires after 24 hours.
- Confirmation that we received your request for a written quote.
- Booking confirmations, reschedule and cancellation notices, and reminders 24 hours and 1 hour before your call.
- Follow-up emails about an enquiry sent from the home page (see above).
- Our written quote and any replies about it, sent by a person.
We get internal notifications about new enquiries, estimates, quote requests and bookings.
Where your information is kept
Everything you send us through a form is stored in our own WordPress website:
- Quote Builder: your estimate or quote request and its history.
- FluentCRM: one contact record per email address, with notes and tags showing what you have done (for example “estimate emailed” or “quote review booked”).
- FluentBoards: an internal task card for each enquiry or estimate, which we use to track follow-up.
- Fluent Booking: your booking.
- FluentSMTP: a log of the emails we send you.
Our website and our email are hosted by Afrihost, in South Africa. We don’t sell your information. We share it only with the service providers named in this policy, to run the website, send emails and, if you allow it, measure and improve our advertising.
Cookies, analytics and advertising
When you first visit, a cookie banner asks for your choice. Statistics and marketing tools stay switched off until you accept them. You can change your mind at any time on our Cookie Policy page (or with the “Manage consent” tab on desktop), which also lists each cookie.
Always on (needed for the site to work):
- Your cookie choice (Complianz cookies such as cmplz_statistics and cmplz_marketing, kept for up to 365 days).
- Estimate viewing: when you open your estimate from the email, a short-lived, secure cookie lets the page show your estimate for up to 60 minutes.
- Confirmation: a 10-minute cookie, set after a quote request, so the thank-you page shows the right message.
- WordPress login cookies, for our own team only.
Only if you accept statistics cookies:
- Google Analytics 4 (Google), loaded through Google Tag Manager, to see how the site is used: pages viewed, how you arrived, and steps such as “estimate emailed” or “call booked” (without your name or email).
Only if you accept marketing cookies:
- Google Ads conversion tracking and remarketing, to measure which adverts lead to enquiries and to show our adverts to past visitors. When you submit a form or book a call, your email address (and phone number, if you gave one) is sent to Google in hashed (scrambled) form so Google can match the conversion to an ad click (“enhanced conversions”). Google does not receive the readable details.
- Meta Pixel (Meta Platforms: Facebook and Instagram), to measure our Meta adverts and show them to people who visited our site or read our articles.
- LinkedIn Insight Tag (LinkedIn), to measure our LinkedIn adverts, see aggregated job and company information about visitors, and show our adverts to past visitors.
- An attribution cookie (pp_attr, 90 days) that remembers which advert or campaign brought you to the site, so we can link an enquiry to it.
If you don’t accept, Google may still receive basic signals without cookies or identifiers (Google Consent Mode), which it uses to estimate visits and conversions.
Google, Meta and LinkedIn process this data outside South Africa, including in the United States and the European Union. They are bound by their own privacy terms and data transfer safeguards. We only enable these tools with your consent.
How long we keep it
- Private estimate links: removed 30 days after they expire. Viewing sessions: removed when they expire.
- Enquiries, estimates, quote requests, CRM contacts, task cards and bookings: up to 24 months after our last contact with you, unless you become a client. Client records are kept while we work together, and afterwards for the periods the law requires.
- Email logs: 14 days (the record of emails we sent you, not the emails themselves).
- Analytics and advertising data held by Google, Meta and LinkedIn: according to their retention settings (Google Analytics is set to its standard retention period).
- Records needed for invoicing or tax: for the period the law requires.
The basis for using your information
We use the details you send us because you asked us to respond to you, to prepare a quote or to book a call, and because we have a legitimate interest in following up on those requests. We send marketing emails and use statistics and marketing cookies only with your consent, which you can withdraw at any time.
Your rights, and how to ask us to delete your data
You can ask to see, correct or delete the personal information we hold about you, or object to us using it. Email thelab@potentpxl.com from the address you used. We may ask you to confirm it’s you. We’ll reply within 30 days.
When you ask us to delete your data, we check and remove each of these separately: every enquiry, estimate or quote request made with your email address, your CRM contact, the task card for each one, any bookings, and the email log entries. We’ll tell you if we must keep something (for example, an invoice), and why.
If you’re unhappy with how we’ve handled your information, you can complain to the Information Regulator (South Africa), the ICO (UK) or your local data protection authority.
Other parts of this website
Embedded content from other websites (such as videos or maps) behaves as if you visited those sites, and they may collect data about you.
Changes
We’ll post any changes on this page and update the date at the top.