You Got the Lead. Now What?
Before you increase your ad budget, look at what happens to the enquiries you already get. Here’s a practical way to see which leads get answered, qualified, quoted and won.
Why I Wouldn’t Send Every Ad to Your Homepage
If your advert makes a specific promise, your homepage may not be the best place to send people. Here’s how I decide when an ad needs its own landing page, and when an existing page will do.
Before You Spend More on Ads, Check These 7 Things on Your Website
Your adverts are getting clicks, but the enquiries aren’t coming through. Before increasing the budget, check what happens after someone clicks: these are the seven website checks I would make first.
When I’d Start With Google Ads Before Facebook Ads
Facebook targeting can be an educated guess. For businesses people already search for, starting with Google Search Ads can reach existing demand and give your Facebook and Instagram advertising a better starting point.